George Lam

Senior Product Designer (UX/UI) | Fintech • UX Strategy • Design Systems in Tokyo Japan

“I don’t just design screens; I build strategies”

experience

With over 15 years in design and 8+ years specifically in digital products, I specialize in transforming complex business requirements into intuitive user experiences. My career has spanned across Canada, Hong Kong, and Japan, giving me a unique global perspective on visual communication and functional design.

By leveraging behavioral analytics, Looker dashboards, and customer insights, I identify friction points and turn them into growth opportunities.

I specialize in designing systems that align user behavior with business outcomes.

core expertise

(Visual Grid)

• Strategy & Research • Execution & Scale • UX strategy & Discovery • Design Systems (Atomic) • Stakeholder Alignment • Conversion Rate Optimization • Rapid Prototyping (Figma) • Product Roadmapping • Quant/Qual Research • Technical Feasibility (Eng) • Cross Functional Lead

toolkit & languages

Design & Research: Figma, FigJam, Maze, Google Analytics, Looker.

Collaboration: Jira, Confluence, Slack

Languages: English (Fluent), Cantonese (Native), Mandarin (Advanced), Japanese (Basic - N4).

UX strategy philosophy

I see design as a decision-making tool, not just output. My approach focuses on aligning user intent with business goals to drive measurable outcomes.

I structure problems through a simple framework—identify, verify, define, and validate—ensuring decisions are grounded in data, technical feasibility, and real user behavior.

By creating clarity across Product, Design, and Engineering, I help teams move faster, reduce rework, and deliver solutions that scale.