George Lam

Senior Product Designer (UX/UI)

Fintech • Growth • Design Systems • Product Strategy • AI Workflow

I simplify complex products and turn user behavior into measurable growth.

About

I turn complex product journeys into experiences people can understand and trust.

I’m a Senior Product Designer with 8+ years across fintech, e-commerce, and consumer products. My work spans Passkey authentication, merchant tools, travel planning, and design systems in Canada, Hong Kong, and Japan.

I lead cross-functional alignment from discovery through delivery—clarifying product direction, making trade-offs visible, facilitating decisions, and building reusable systems that help Product, Engineering, Research, and business teams move together. I use research and analytics to identify friction, validate decisions with users, and measure what changes after launch.

I use Figma and Claude throughout my workflow for rapid concept exploration, research synthesis, design-system documentation, and testing copy and flow variations before committing engineering time.

How I Work

Understand the Real Problem

I begin by identifying user needs, behavioral friction, business objectives, and technical constraints before exploring solutions.

Validate with Evidence

I use research, analytics, customer feedback, prototypes, and usability testing to reduce assumptions and validate product decisions before development.

Design for Measurable Outcomes

I connect design decisions to clear success measures, including adoption, conversion, retention, task completion, and operational efficiency.

Build for Scale

I create reusable patterns, component libraries, and design frameworks that improve consistency and help Product, Design, and Engineering work more efficiently.

Collaborate Across Functions

I work closely with Product, Engineering, Research, Marketing, and business stakeholders from problem definition through implementation and validation.

Design Philosophy

Design is more than creating polished interfaces—it's a way to solve meaningful problems.

I believe great products come from understanding human behavior, validating ideas with evidence, and creating experiences that feel intuitive without sacrificing business goals. Whether improving trust, simplifying complexity, or encouraging new user behaviors, I strive to design products that create lasting value for both people and organizations.

Selected Highlights

  • 8+ years designing digital products across fintech, e-commerce, and mobile

  • Increased Passkey adoption by 61%

  • Reduced SMS authentication costs by 30%

  • Increased e-commerce conversion by 15.28%

  • Contributed to 29.48% growth in returning users

  • Improved NPS by 3.25%

  • Designed experiences used by millions of users in Japan

  • Built scalable design systems, component libraries, and UX validation frameworks

  • Experienced across the complete product-design lifecycle

  • Fluent in English and Cantonese, with advanced Mandarin and JLPT N3 Japanese

Outside of Work

Outside of design, I enjoy traveling, cooking, exploring cafés, and noticing thoughtful product experiences in everyday life. I believe good design exists beyond digital interfaces, and staying curious helps me bring fresh perspectives to my work.