https://www.jojo-design.ca/jojo-design daily 1.0 2026-03-05 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/dd60a27a-3976-4fce-80ff-a76552b51d48/Screenshot+2023-07-21+at+13.36.40.png my work - Paidy 日本市場向けに PayPal が所有するトップ BNPL 会社の 1 つ。 One of the top BNPL company owned by PayPal for Jpan market Explicitly list the +61.30% Passkey adoption and the 20% reduction in CS inquiries. https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1623136137250-Y56A7JFMKWOW9H921UKO/Screen%2BShot%2B2021-06-08%2Bat%2B12.09.48.jpg my work - IQOSPHERE (PHILIP MORRIS) 業界トップの電子タバコブランド。IOQSPHEREはIQOS日本の会員プラットフォームです。 IQOS top electronic cigarette brand in the industry and IOQSPHERE is the local loyalty platform in Japan. Include the +15.28% EC conversion and +29.48% retention figures directly in the project summary. https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1623140114173-Y33DTB9PZP9FID33JIT8/Rakuten+Travel.png my work - Rakuten Travel (RAKUTEN) 日本のNo.1のOTA。 no. 1 online travel platform in Japan over 20 years. https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1623138170053-M4OLJKGL2FCC8M4A6TY0/weekendf.png my work - Weekend+ (RAKUTEN) アクティビティの予約、フライトの予約、ホテルの予約をすべて 1 つのアプリケーションで。 Brand new travel application platform for IOS & Android to let users start from planning, customize, purchase to follow the plan. https://www.jojo-design.ca/contact daily 0.75 2022-09-08 https://www.jojo-design.ca/iqosphere daily 0.75 2022-04-15 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649808935858-QPKOY5TXPFWSEHYKZQMH/Screen+Shot+2022-04-13+at+9.14.49.png IQOSPHERE - Make it stand out NPS report analysis Based on the NPS score to understand where is pain area with the improvement opportunities https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649809039863-T725IC58RXFB4V4MMFMJ/Screen+Shot+2022-04-13+at+9.14.58.png IQOSPHERE - Make it stand out User survey Based on the user survey report (user interview) to identify what and which function and program user interested and needs to improve https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649809399582-O1KE3XBI2T6O7P6X20C5/key-segment.jpg IQOSPHERE - Make it stand out User segmentation Identify current the member user group with the segmentation into different level of the engagement https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649810092032-HY2T5QJZ95I8FVNLL2WD/%5BClient+Share%5D+IQOSPHERE+Alignment+Workshop+Session+2+07.28+-+IQOSPHERE+Platform+User+journey+%E2%80%93+Occasional.jpg IQOSPHERE - Make it stand out Occasional User journey mapping identify the occasional user journey, pain and interested area https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649810184907-XWLGNW8I0G5XETGLGPWF/%5BClient+Share%5D+IQOSPHERE+Alignment+Workshop+Session+2+07.28+-+IQOSPHERE+Platform+User+journey+%E2%80%93+Regular.jpg IQOSPHERE - Make it stand out Regular User journey mapping identify the regular user journey, pain and interested area https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649810244697-LBJFPXV6C5S8TI5G3LRZ/%5BClient+Share%5D+IQOSPHERE+Alignment+Workshop+Session+2+07.28+-+IQOSPHERE+Platform+User+journey+%E2%80%93+Super+Loyal.jpg IQOSPHERE - Make it stand out Super loyalty User journey mapping identify the super loyalty user journey, pain and interested area https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649811038591-856J5FCC2EA9F061NKTY/challenges.png IQOSPHERE - Workshop - challenges identify the challenges of the revamp with related function https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649811125353-IT6LGLIUMN5FP2C1KG4V/goal+risk.png IQOSPHERE - Workshop - Goal & risks identify the Goal & risks of the revamp with related function https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649811316960-MA2MMVFZGMBVMVP288DX/KPI+measures+of+success.png IQOSPHERE - Workshop - KPIs & measure of success identify the KPIS & measure of success of the revamp with related function https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649812954568-SCQWIWYYE6BSW5ZFV8DL/sitemap.png IQOSPHERE - Workshop - Sitemap identify the new sitemap, new function and ideas of the revamp with related function https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649813157078-C6A3LU144ZMSX3HQ925L/prioritize+ExFw.png IQOSPHERE - Make it stand out Pages revamp categorization Based on the alignment with related function to categorization the pages focus workshop to identify the information architect with the prioritization https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649813442827-7PHFAFOQG3P6N3FZY0O9/roadmap+with+other+projecrt.png IQOSPHERE - Make it stand out Roadmap identification Have the alignment with management and function lead how to combine with different project or BAU to release the revamp based on the phase approach https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649816183197-EXG13XH91V8NB7DDZAA4/%5BClient+Share%5D+Design+Cycle+2+-+Exploration+%E2%80%93+Campaigns+Master.jpg IQOSPHERE - sprint Workshop 2 - wireframe 2nd sprint workshop is focus the details of categorized pages and here is the example of identify the information architect on the wire https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649816391495-GWVAE4AJT18JW5R94CQN/%5BClient+Share%5D+Design+Cycle+2+-+Design+Cycle+2_+Pack-code+Mechanic+Future+Phase.jpg IQOSPHERE - sprint Workshop 2 - components identify the details of the components with related function for the Atoms system https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649816500756-O4PIEB0MCIY8V6CVC4VU/%5BClient+Share%5D+Design+Cycle+2+-+Design+Cycle+2_+Packcode+MVP+approach.jpg IQOSPHERE - Make it stand out sprint Workshop 2 - High fidelity wire Create the high fidelity wire with the finial assets from MKT & CX for the quick test https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649817086889-X05WYL1VG7GC0FM2WIAC/Screen+Shot+2022-04-13+at+11.31.00.png IQOSPHERE - Make it stand out Sample of Final Design Finial Design creation for the development after the workshop and usability test https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649817183809-RG7Z45U6TLTVIQU6H2U2/Screen+Shot+2022-04-13+at+11.26.59.png IQOSPHERE - Make it stand out Sample of the Experience Framework Creating an Atoms system as a design guideline and library for the Marketing team to provide the assets and for the development team to create the CSS/CMS library https://www.jojo-design.ca/about daily 0.75 2026-03-05 https://www.jojo-design.ca/paidy daily 0.75 2023-07-21 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649985491805-ML0A4HPBQN0WFUEIS9WU/Screen+Shot+2022-04-15+at+10.17.13.png Paidy - Global guideline Digital brand elements example https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649985566426-HBXW9YRMV1AQW952CLSZ/Screen+Shot+2022-04-15+at+10.17.20.png Paidy - Global guideline Color palette sample https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649985624650-GIL63DFMDHTV8W0PWS34/Screen+Shot+2022-04-15+at+10.17.28.png Paidy - Global guideline Sample of Typography https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649985698958-3VFBIG251S8JT7AEBR7J/ske.png Paidy - Make it stand out Sketch library Sample of the cloud-based sketch design guideline library share with UI designer https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649985809574-LEQS3F65S1F9CHQ5CI4U/zero.png Paidy - Make it stand out Zeroheight ExFw (design guideline) Design guidelines with the Global and localize components guideline and specs. https://www.jojo-design.ca/weekend-rakuten daily 0.75 2022-04-15 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649750538488-V8AFSZ1EY0MDDE4GM5V2/Screen+Shot+2022-04-12+at+16.56.24.png Weekend+ (Rakuten) - Discovery Based on the research we understand over 25% Japanese use package when they travel https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649750919980-FRFGW188I8RJAO6J7NIB/Screen+Shot+2022-04-12+at+16.54.17.png Weekend+ (Rakuten) - Google Design sprint workshop Running a workshop with related function to identify the idea, journey mapping and information architect…etc https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649751164595-WAX1X75ZTR8O9T26N0XQ/Screen+Shot+2022-04-12+at+16.54.38.png Weekend+ (Rakuten) - Make it stand out Google Design sprint workshop Running a workshop with related functions to identify the idea, journey mapping, information architecture…etc https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649751269954-5JVBZ1QGHDIET3SKH1RX/Screen+Shot+2022-04-12+at+16.55.36.png Weekend+ (Rakuten) - Low-fidelity wire create low-fidelity wireframe for the internal usability testing https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649751463959-N5RFR9NGW71QE2F51NL6/Screen+Shot+2022-04-12+at+16.54.14.png Weekend+ (Rakuten) - Usability testing Pick up the internal user in Rakuten by screening section, then run the in person usability testing https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649750676583-9FVGS1JWNUXS7XJKIA0M/Screen+Shot+2022-04-12+at+16.55.57.png Weekend+ (Rakuten) - Project Management Based on the budget constraint I am also in-charge of the project documentation and specsfication https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649751595572-K2Y6NXJF4I1HJ30PO1UO/Screen+Shot+2022-04-12+at+17.00.31.png Weekend+ (Rakuten) - Make it stand out Final Design and Documentation Based on the result and roadmap prioritization, the support app was launched in 2019 with the documentation and Design library as a set https://www.jojo-design.ca/rakuten-travel daily 0.75 2022-04-15 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649747021057-KQO08M8RZ75CLM31V0ZC/Screen+Shot+2022-04-12+at+16.03.26.png Rakuten Travel - Current website Over 20 years without any upgrade and improvement https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649747190988-C9WRYJ8UQT8GC755RP07/Screen+Shot+2022-04-12+at+15.42.11.png Rakuten Travel - Data analysis Example of analysis report https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649747395271-ULQPKTYZ4TC1PF765D35/Screen+Shot+2022-04-12+at+15.42.31.png Rakuten Travel - workshop Design Thinking workshop example https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649747478379-YZK65W7HDGKPI7211IBJ/Screen+Shot+2022-04-12+at+15.43.00.png Rakuten Travel - Design prototype Example of Hight-fidelity wireframe https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649747574481-4MJKY1MFD15DQYD7YSJZ/Screen+Shot+2022-04-12+at+15.43.05.png Rakuten Travel - Usability Testing Example of the qualitative usability testing https://www.jojo-design.ca/about-copy daily 0.75 2022-09-14 https://www.jojo-design.ca/iqosjp-1 daily 0.75 2023-07-21 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/9638bb9a-833e-4edd-817f-5484862d0f68/Top+Merchant+Funnel+Customer+Journey+Map.png Paidy Npay - Make it stand out Data analysis Sample of gathering the data on different sources and analysis with the problem statement https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/6ae94841-04cb-4edc-9fdb-6df3ce884ba0/Screenshot+2023-07-21+at+14.44.11.png Paidy Npay - Make it stand out installment communication journey mapping Identify the communication journey to understand where the installment plan has been promoted https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/5e8d43d5-e9ef-4a62-be7b-924765d4fd65/Screenshot+2023-07-21+at+14.44.30.png Paidy Npay - Make it stand out Flow diagram An sample of to identity new flow diagram for the installment plan improvement https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/07f204f8-75bd-4b98-91b4-ce1b382ffb1c/Screenshot+2023-07-21+at+14.45.00.png Paidy Npay - Make it stand out Benchmarking and brainstorming An sample of the brainstorming on each journey improvement touchpoint. https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/7dc871b1-6833-4814-b035-c85aa81dc3df/Screenshot+2023-07-21+at+14.45.34.png Paidy Npay - Make it stand out Phase 1 solution Design An sample on the feasibility to finalize phase 1 design for the development