https://www.jojo-design.ca/jojo-design daily 1.0 2026-04-06 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/00984462-b25f-47ee-ae47-40df355ec048/ddd.png my work - (Paidy - Paypal group) Passkey Authentication Implemented Passkey Authentication on the Paidy app to provide users with a more secure and faster login experience, while simultaneously reducing operational SMS costs. +61% adoption increase 30% reduction in SMS cost ユーザーがより安全かつ迅速にログインできるよう、Paidyアプリにパスキー認証を導入しました。これにより、利便性の向上と同時に、ログインにかかるSMS送信コストの削減を実現しました。 パスキー導入率：61%以上の向上 SMS運用コスト：30%以上の削減 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/5470f50e-2988-4ca9-a858-c1e0c7a97c4c/11111.png my work - (Paidy - Paypal group) Apple IDV Nudge Strategy Strategic Nudge Prioritization: Aligning Business Goals with User Intent Established a clear hierarchy of user actions—Pay → Spend → Enable—to integrate Apple IDV nudges without disrupting core transaction flows. Successfully drove eKYC adoption while maintaining high engagement levels within the primary payment experience. ユーザーの意図に沿った戦略的なナッジ優先順位の策定 コアとなる決済フローを妨げることなくApple IDVを導入するため、ユーザーのアクション（支払う → 使う → 有効化する）に明確な優先順位を確立しました。 主要な決済アクションにおけるエンゲージメントを維持しつつ、eKYCの導入率向上を実現しました。 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/ca7adef3-4634-4c53-85fb-449edba7978f/v.png my work - (Paidy - Paypal group) Validation Framework Established a scalable validation framework—Identify → Verify → Goal → Validate—to align design, product, and engineering. This standardized process significantly reduced rework and enhanced cross-team decision-making efficiency. チーム間におけるデザイン検証の標準化 デザイン、プロダクト、エンジニアリングの各部門を整合させるため、拡張性の高い検証フレームワーク（特定 → 検証 → 目標設定 → 評価）を導入しました。これにより、手戻りの削減とチーム間における意思決定の効率化を実現しました。 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1623136137250-Y56A7JFMKWOW9H921UKO/Screen%2BShot%2B2021-06-08%2Bat%2B12.09.48.jpg my work - (PHILIP MORRIS) IQOSPHERE Optimized eCommerce performance by redesigning key user flows to drive conversion and retention across all digital touchpoints. This strategic UX overhaul focused on reducing friction and maximizing long-term user value. +15% conversion increase +29% returning users UXの最適化によるeコマース・パフォーマンスの向上 デジタル接点全体でのコンバージョン率とリテンション率を高めるため、主要なユーザーフローを再設計しました。摩擦を最小限に抑え、ユーザビリティを向上させることで、ビジネス成果の最大化を実現しました。 CV（コンバージョン）率：15%向上 再訪ユーザー数：29%増加 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1623140114173-Y33DTB9PZP9FID33JIT8/Rakuten+Travel.png my work - (RAKUTEN) Rakuten Travel Optimized the booking experience by simplifying the user journey and removing friction across key conversion flows. This refinement significantly enhanced overall usability and navigation efficiency for the end-user. UXの最適化による予約体験の向上 主要なコンバージョンフローにおける摩擦を排除し、ユーザージャーニーを簡略化しました。この改善により、全体的なユーザビリティとナビゲーション効率を大幅に向上させました。。 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1623138170053-M4OLJKGL2FCC8M4A6TY0/weekendf.png my work - (RAKUTEN) Weekend+ Redesigned the content architecture to enhance accessibility and deepen user engagement. By creating a more intuitive discovery experience, I successfully increased interaction rates with lifestyle-oriented content. 厳選されたコンテンツ体験による発見性の向上 アクセシビリティの向上とエンゲージメントの深化を目指し、コンテンツ構造を再設計しました。より直感的な発見体験を構築することで、ライフスタイル系コンテンツへのユーザーインタラクション率を向上させました。 https://www.jojo-design.ca/contact daily 0.75 2026-04-06 https://www.jojo-design.ca/iqosphere daily 0.75 2022-04-15 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649808935858-QPKOY5TXPFWSEHYKZQMH/Screen+Shot+2022-04-13+at+9.14.49.png IQOSPHERE - Make it stand out NPS report analysis Based on the NPS score to understand where is pain area with the improvement opportunities https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649809039863-T725IC58RXFB4V4MMFMJ/Screen+Shot+2022-04-13+at+9.14.58.png IQOSPHERE - Make it stand out User survey Based on the user survey report (user interview) to identify what and which function and program user interested and needs to improve https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649809399582-O1KE3XBI2T6O7P6X20C5/key-segment.jpg IQOSPHERE - Make it stand out User segmentation Identify current the member user group with the segmentation into different level of the engagement https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649810092032-HY2T5QJZ95I8FVNLL2WD/%5BClient+Share%5D+IQOSPHERE+Alignment+Workshop+Session+2+07.28+-+IQOSPHERE+Platform+User+journey+%E2%80%93+Occasional.jpg IQOSPHERE - Make it stand out Occasional User journey mapping identify the occasional user journey, pain and interested area https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649810184907-XWLGNW8I0G5XETGLGPWF/%5BClient+Share%5D+IQOSPHERE+Alignment+Workshop+Session+2+07.28+-+IQOSPHERE+Platform+User+journey+%E2%80%93+Regular.jpg IQOSPHERE - Make it stand out Regular User journey mapping identify the regular user journey, pain and interested area https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649810244697-LBJFPXV6C5S8TI5G3LRZ/%5BClient+Share%5D+IQOSPHERE+Alignment+Workshop+Session+2+07.28+-+IQOSPHERE+Platform+User+journey+%E2%80%93+Super+Loyal.jpg IQOSPHERE - Make it stand out Super loyalty User journey mapping identify the super loyalty user journey, pain and interested area https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649811038591-856J5FCC2EA9F061NKTY/challenges.png IQOSPHERE - Workshop - challenges identify the challenges of the revamp with related function https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649811125353-IT6LGLIUMN5FP2C1KG4V/goal+risk.png IQOSPHERE - Workshop - Goal & risks identify the Goal & risks of the revamp with related function https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649811316960-MA2MMVFZGMBVMVP288DX/KPI+measures+of+success.png IQOSPHERE - Workshop - KPIs & measure of success identify the KPIS & measure of success of the revamp with related function https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649812954568-SCQWIWYYE6BSW5ZFV8DL/sitemap.png IQOSPHERE - Workshop - Sitemap identify the new sitemap, new function and ideas of the revamp with related function https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649813157078-C6A3LU144ZMSX3HQ925L/prioritize+ExFw.png IQOSPHERE - Make it stand out Pages revamp categorization Based on the alignment with related function to categorization the pages focus workshop to identify the information architect with the prioritization https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649813442827-7PHFAFOQG3P6N3FZY0O9/roadmap+with+other+projecrt.png IQOSPHERE - Make it stand out Roadmap identification Have the alignment with management and function lead how to combine with different project or BAU to release the revamp based on the phase approach https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649816183197-EXG13XH91V8NB7DDZAA4/%5BClient+Share%5D+Design+Cycle+2+-+Exploration+%E2%80%93+Campaigns+Master.jpg IQOSPHERE - sprint Workshop 2 - wireframe 2nd sprint workshop is focus the details of categorized pages and here is the example of identify the information architect on the wire https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649816391495-GWVAE4AJT18JW5R94CQN/%5BClient+Share%5D+Design+Cycle+2+-+Design+Cycle+2_+Pack-code+Mechanic+Future+Phase.jpg IQOSPHERE - sprint Workshop 2 - components identify the details of the components with related function for the Atoms system https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649816500756-O4PIEB0MCIY8V6CVC4VU/%5BClient+Share%5D+Design+Cycle+2+-+Design+Cycle+2_+Packcode+MVP+approach.jpg IQOSPHERE - Make it stand out sprint Workshop 2 - High fidelity wire Create the high fidelity wire with the finial assets from MKT & CX for the quick test https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649817086889-X05WYL1VG7GC0FM2WIAC/Screen+Shot+2022-04-13+at+11.31.00.png IQOSPHERE - Make it stand out Sample of Final Design Finial Design creation for the development after the workshop and usability test https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649817183809-RG7Z45U6TLTVIQU6H2U2/Screen+Shot+2022-04-13+at+11.26.59.png IQOSPHERE - Make it stand out Sample of the Experience Framework Creating an Atoms system as a design guideline and library for the Marketing team to provide the assets and for the development team to create the CSS/CMS library https://www.jojo-design.ca/about daily 0.75 2026-04-06 https://www.jojo-design.ca/paidy daily 0.75 2023-07-21 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649985491805-ML0A4HPBQN0WFUEIS9WU/Screen+Shot+2022-04-15+at+10.17.13.png Paidy - Global guideline Digital brand elements example https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649985566426-HBXW9YRMV1AQW952CLSZ/Screen+Shot+2022-04-15+at+10.17.20.png Paidy - Global guideline Color palette sample https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649985624650-GIL63DFMDHTV8W0PWS34/Screen+Shot+2022-04-15+at+10.17.28.png Paidy - Global guideline Sample of Typography https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649985698958-3VFBIG251S8JT7AEBR7J/ske.png Paidy - Make it stand out Sketch library Sample of the cloud-based sketch design guideline library share with UI designer https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649985809574-LEQS3F65S1F9CHQ5CI4U/zero.png Paidy - Make it stand out Zeroheight ExFw (design guideline) Design guidelines with the Global and localize components guideline and specs. https://www.jojo-design.ca/weekend-rakuten daily 0.75 2022-04-15 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649750538488-V8AFSZ1EY0MDDE4GM5V2/Screen+Shot+2022-04-12+at+16.56.24.png Weekend+ (Rakuten) - Discovery Based on the research we understand over 25% Japanese use package when they travel https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649750919980-FRFGW188I8RJAO6J7NIB/Screen+Shot+2022-04-12+at+16.54.17.png Weekend+ (Rakuten) - Google Design sprint workshop Running a workshop with related function to identify the idea, journey mapping and information architect…etc https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649751164595-WAX1X75ZTR8O9T26N0XQ/Screen+Shot+2022-04-12+at+16.54.38.png Weekend+ (Rakuten) - Make it stand out Google Design sprint workshop Running a workshop with related functions to identify the idea, journey mapping, information architecture…etc https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649751269954-5JVBZ1QGHDIET3SKH1RX/Screen+Shot+2022-04-12+at+16.55.36.png Weekend+ (Rakuten) - Low-fidelity wire create low-fidelity wireframe for the internal usability testing https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649751463959-N5RFR9NGW71QE2F51NL6/Screen+Shot+2022-04-12+at+16.54.14.png Weekend+ (Rakuten) - Usability testing Pick up the internal user in Rakuten by screening section, then run the in person usability testing https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649750676583-9FVGS1JWNUXS7XJKIA0M/Screen+Shot+2022-04-12+at+16.55.57.png Weekend+ (Rakuten) - Project Management Based on the budget constraint I am also in-charge of the project documentation and specsfication https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649751595572-K2Y6NXJF4I1HJ30PO1UO/Screen+Shot+2022-04-12+at+17.00.31.png Weekend+ (Rakuten) - Make it stand out Final Design and Documentation Based on the result and roadmap prioritization, the support app was launched in 2019 with the documentation and Design library as a set https://www.jojo-design.ca/rakuten-travel daily 0.75 2022-04-15 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649747021057-KQO08M8RZ75CLM31V0ZC/Screen+Shot+2022-04-12+at+16.03.26.png Rakuten Travel - Current website Over 20 years without any upgrade and improvement https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649747190988-C9WRYJ8UQT8GC755RP07/Screen+Shot+2022-04-12+at+15.42.11.png Rakuten Travel - Data analysis Example of analysis report https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649747395271-ULQPKTYZ4TC1PF765D35/Screen+Shot+2022-04-12+at+15.42.31.png Rakuten Travel - workshop Design Thinking workshop example https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649747478379-YZK65W7HDGKPI7211IBJ/Screen+Shot+2022-04-12+at+15.43.00.png Rakuten Travel - Design prototype Example of Hight-fidelity wireframe https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649747574481-4MJKY1MFD15DQYD7YSJZ/Screen+Shot+2022-04-12+at+15.43.05.png Rakuten Travel - Usability Testing Example of the qualitative usability testing https://www.jojo-design.ca/about-copy daily 0.75 2022-09-14 https://www.jojo-design.ca/passkey daily 0.75 2026-04-06 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/f8775d6e-994a-4b89-b91a-1352cee1d8f4/unnamed-2.png Passkey Authentication - Make it stand out Understand Passkey performance and user behavior through data and market research to inform adoption strategy. https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/fc9767f5-6c05-420b-9fc0-c41c0ec92c06/unnamed-3.png Passkey Authentication - Make it stand out Example exploration across different devices (iOS, Android, Desktop) and identity touchpoints. https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/2153d87c-7b52-47a7-95c3-e4170909e7af/unnamed.png Passkey Authentication - Make it stand out Post-launch data analysis shows Passkey adoption increased over 60%, while SMS usage decreased to 30%. https://www.jojo-design.ca/applewallet daily 0.75 2026-04-06 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/b93ca0f4-00a0-43be-a611-35392c2d461e/verfication.png Apple IDV - Make it stand out Validate how nudges can meaningfully support the core user experience and drive action by comparing performance data, in order to define clear prioritization. https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/a7852bad-82bc-4aca-9a2e-6175b36b6747/ekyc+m.png Apple IDV - Make it stand out It is important to understand the current eKYC methods (Ru, Wa, He) in order to identify the optimal user journey and determine the most effective way to encourage users to add their MNC to Apple Wallet and complete eKYC. https://www.jojo-design.ca/designchall daily 0.75 2026-04-06 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/cdfc6c7e-dcdb-4abd-bf04-ace22994be7b/unnamed-1.png Validation Development Design process - Make it stand out This showcase highlights how team members contributed by applying their own initiatives within the design challenge. https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/15aa5430-87ad-4da1-a5aa-e12edaf3985f/unnamed-2.png Validation Development Design process - Make it stand out A sample validation guideline with practical examples.