https://www.jojo-design.ca/jojo-design daily 1.0 2026-04-06 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/00984462-b25f-47ee-ae47-40df355ec048/ddd.png my work - (Paidy - Paypal group) Passkey Authentication Driving behavior shift from OTP to secure login Implemented Passkey Authentication to enhance security and reduce SMS operational costs by over 30%. Results: +61.30% Passkey adoption and 100% design-to-development alignment through a new structured validation framework. セキュリティ強化とSMS運用コストの30%以上の削減を目的として、パスキー認証を導入しました。その結果、パスキー導入率は+61.30%向上し、新たに構築した構造化検証フレームワークを通じて、デザイン意図と開発成果物の100%の整合性を実現しました。 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/5470f50e-2988-4ca9-a858-c1e0c7a97c4c/11111.png my work - (Paidy - Paypal group) Apple IDV Nudge Strategy Balancing business priorities and user intent Developed hierarchical nudge placements across high-intent touchpoints to drive Apple IDV adoption. Strategic positioning on Pay Now and Amazon Cashback screens maximized visibility while preserving UX integrity. Balanced business growth with user intent to modernize the eKYC journey within the Paidy ecosystem. Apple IDVの導入促進に向け、高意図なタッチポイントを横断する階層的なナッジ配置を開発。Pay NowやAmazonキャッシュバック画面への戦略的配置により、UXの完全性を維持しつつ視認性を最大化しました。Paidyエコシステムにおいて、ビジネスの成長とユーザーの意図を両立させ、eKYC体験の近代化を実現しました。 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/ca7adef3-4634-4c53-85fb-449edba7978f/v.png my work - (Paidy - Paypal group) Validation Framework Enabled team-wide alignment and reduced post-development rework To improve design quality and reduce post-development issues, a structured Validation After Development framework was introduced across the design team. デザインの品質向上と開発後の手戻りを削減するため、デザインチーム全体に構造化された「開発後の検証（Validation After Development）」フレームワークが導入されました。 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1623136137250-Y56A7JFMKWOW9H921UKO/Screen%2BShot%2B2021-06-08%2Bat%2B12.09.48.jpg my work - (PHILIP MORRIS) IQOSPHERE 業界トップの電子タバコブランド。IOQSPHEREはIQOS日本の会員プラットフォームです。 IQOS top electronic cigarette brand in the industry and IOQSPHERE is the local loyalty platform in Japan. Include the +15.28% EC conversion and +29.48% retention figures directly in the project summary. https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1623140114173-Y33DTB9PZP9FID33JIT8/Rakuten+Travel.png my work - (RAKUTEN) Rakuten Travel 日本のNo.1のOTA。 no. 1 online travel platform in Japan over 20 years. https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1623138170053-M4OLJKGL2FCC8M4A6TY0/weekendf.png my work - (RAKUTEN) Weekend+ アクティビティの予約、フライトの予約、ホテルの予約をすべて 1 つのアプリケーションで。 Brand new travel application platform for IOS & Android to let users start from planning, customize, purchase to follow the plan. https://www.jojo-design.ca/contact daily 0.75 2022-09-08 https://www.jojo-design.ca/iqosphere daily 0.75 2022-04-15 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649808935858-QPKOY5TXPFWSEHYKZQMH/Screen+Shot+2022-04-13+at+9.14.49.png IQOSPHERE - Make it stand out NPS report analysis Based on the NPS score to understand where is pain area with the improvement opportunities https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649809039863-T725IC58RXFB4V4MMFMJ/Screen+Shot+2022-04-13+at+9.14.58.png IQOSPHERE - Make it stand out User survey Based on the user survey report (user interview) to identify what and which function and program user interested and needs to improve https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649809399582-O1KE3XBI2T6O7P6X20C5/key-segment.jpg IQOSPHERE - Make it stand out User segmentation Identify current the member user group with the segmentation into different level of the engagement https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649810092032-HY2T5QJZ95I8FVNLL2WD/%5BClient+Share%5D+IQOSPHERE+Alignment+Workshop+Session+2+07.28+-+IQOSPHERE+Platform+User+journey+%E2%80%93+Occasional.jpg IQOSPHERE - Make it stand out Occasional User journey mapping identify the occasional user journey, pain and interested area https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649810184907-XWLGNW8I0G5XETGLGPWF/%5BClient+Share%5D+IQOSPHERE+Alignment+Workshop+Session+2+07.28+-+IQOSPHERE+Platform+User+journey+%E2%80%93+Regular.jpg IQOSPHERE - Make it stand out Regular User journey mapping identify the regular user journey, pain and interested area https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649810244697-LBJFPXV6C5S8TI5G3LRZ/%5BClient+Share%5D+IQOSPHERE+Alignment+Workshop+Session+2+07.28+-+IQOSPHERE+Platform+User+journey+%E2%80%93+Super+Loyal.jpg IQOSPHERE - Make it stand out Super loyalty User journey mapping identify the super loyalty user journey, pain and interested area https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649811038591-856J5FCC2EA9F061NKTY/challenges.png IQOSPHERE - Workshop - challenges identify the challenges of the revamp with related function https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649811125353-IT6LGLIUMN5FP2C1KG4V/goal+risk.png IQOSPHERE - Workshop - Goal & risks identify the Goal & risks of the revamp with related function https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649811316960-MA2MMVFZGMBVMVP288DX/KPI+measures+of+success.png IQOSPHERE - Workshop - KPIs & measure of success identify the KPIS & measure of success of the revamp with related function https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649812954568-SCQWIWYYE6BSW5ZFV8DL/sitemap.png IQOSPHERE - Workshop - Sitemap identify the new sitemap, new function and ideas of the revamp with related function https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649813157078-C6A3LU144ZMSX3HQ925L/prioritize+ExFw.png IQOSPHERE - Make it stand out Pages revamp categorization Based on the alignment with related function to categorization the pages focus workshop to identify the information architect with the prioritization https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649813442827-7PHFAFOQG3P6N3FZY0O9/roadmap+with+other+projecrt.png IQOSPHERE - Make it stand out Roadmap identification Have the alignment with management and function lead how to combine with different project or BAU to release the revamp based on the phase approach https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649816183197-EXG13XH91V8NB7DDZAA4/%5BClient+Share%5D+Design+Cycle+2+-+Exploration+%E2%80%93+Campaigns+Master.jpg IQOSPHERE - sprint Workshop 2 - wireframe 2nd sprint workshop is focus the details of categorized pages and here is the example of identify the information architect on the wire https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649816391495-GWVAE4AJT18JW5R94CQN/%5BClient+Share%5D+Design+Cycle+2+-+Design+Cycle+2_+Pack-code+Mechanic+Future+Phase.jpg IQOSPHERE - sprint Workshop 2 - components identify the details of the components with related function for the Atoms system https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649816500756-O4PIEB0MCIY8V6CVC4VU/%5BClient+Share%5D+Design+Cycle+2+-+Design+Cycle+2_+Packcode+MVP+approach.jpg IQOSPHERE - Make it stand out sprint Workshop 2 - High fidelity wire Create the high fidelity wire with the finial assets from MKT & CX for the quick test https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649817086889-X05WYL1VG7GC0FM2WIAC/Screen+Shot+2022-04-13+at+11.31.00.png IQOSPHERE - Make it stand out Sample of Final Design Finial Design creation for the development after the workshop and usability test https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649817183809-RG7Z45U6TLTVIQU6H2U2/Screen+Shot+2022-04-13+at+11.26.59.png IQOSPHERE - Make it stand out Sample of the Experience Framework Creating an Atoms system as a design guideline and library for the Marketing team to provide the assets and for the development team to create the CSS/CMS library https://www.jojo-design.ca/about daily 0.75 2026-04-06 https://www.jojo-design.ca/paidy daily 0.75 2023-07-21 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649985491805-ML0A4HPBQN0WFUEIS9WU/Screen+Shot+2022-04-15+at+10.17.13.png Paidy - Global guideline Digital brand elements example https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649985566426-HBXW9YRMV1AQW952CLSZ/Screen+Shot+2022-04-15+at+10.17.20.png Paidy - Global guideline Color palette sample https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649985624650-GIL63DFMDHTV8W0PWS34/Screen+Shot+2022-04-15+at+10.17.28.png Paidy - Global guideline Sample of Typography https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649985698958-3VFBIG251S8JT7AEBR7J/ske.png Paidy - Make it stand out Sketch library Sample of the cloud-based sketch design guideline library share with UI designer https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649985809574-LEQS3F65S1F9CHQ5CI4U/zero.png Paidy - Make it stand out Zeroheight ExFw (design guideline) Design guidelines with the Global and localize components guideline and specs. https://www.jojo-design.ca/weekend-rakuten daily 0.75 2022-04-15 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649750538488-V8AFSZ1EY0MDDE4GM5V2/Screen+Shot+2022-04-12+at+16.56.24.png Weekend+ (Rakuten) - Discovery Based on the research we understand over 25% Japanese use package when they travel https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649750919980-FRFGW188I8RJAO6J7NIB/Screen+Shot+2022-04-12+at+16.54.17.png Weekend+ (Rakuten) - Google Design sprint workshop Running a workshop with related function to identify the idea, journey mapping and information architect…etc https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649751164595-WAX1X75ZTR8O9T26N0XQ/Screen+Shot+2022-04-12+at+16.54.38.png Weekend+ (Rakuten) - Make it stand out Google Design sprint workshop Running a workshop with related functions to identify the idea, journey mapping, information architecture…etc https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649751269954-5JVBZ1QGHDIET3SKH1RX/Screen+Shot+2022-04-12+at+16.55.36.png Weekend+ (Rakuten) - Low-fidelity wire create low-fidelity wireframe for the internal usability testing https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649751463959-N5RFR9NGW71QE2F51NL6/Screen+Shot+2022-04-12+at+16.54.14.png Weekend+ (Rakuten) - Usability testing Pick up the internal user in Rakuten by screening section, then run the in person usability testing https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649750676583-9FVGS1JWNUXS7XJKIA0M/Screen+Shot+2022-04-12+at+16.55.57.png Weekend+ (Rakuten) - Project Management Based on the budget constraint I am also in-charge of the project documentation and specsfication https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649751595572-K2Y6NXJF4I1HJ30PO1UO/Screen+Shot+2022-04-12+at+17.00.31.png Weekend+ (Rakuten) - Make it stand out Final Design and Documentation Based on the result and roadmap prioritization, the support app was launched in 2019 with the documentation and Design library as a set https://www.jojo-design.ca/rakuten-travel daily 0.75 2022-04-15 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649747021057-KQO08M8RZ75CLM31V0ZC/Screen+Shot+2022-04-12+at+16.03.26.png Rakuten Travel - Current website Over 20 years without any upgrade and improvement https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649747190988-C9WRYJ8UQT8GC755RP07/Screen+Shot+2022-04-12+at+15.42.11.png Rakuten Travel - Data analysis Example of analysis report https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649747395271-ULQPKTYZ4TC1PF765D35/Screen+Shot+2022-04-12+at+15.42.31.png Rakuten Travel - workshop Design Thinking workshop example https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649747478379-YZK65W7HDGKPI7211IBJ/Screen+Shot+2022-04-12+at+15.43.00.png Rakuten Travel - Design prototype Example of Hight-fidelity wireframe https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/1649747574481-4MJKY1MFD15DQYD7YSJZ/Screen+Shot+2022-04-12+at+15.43.05.png Rakuten Travel - Usability Testing Example of the qualitative usability testing https://www.jojo-design.ca/about-copy daily 0.75 2022-09-14 https://www.jojo-design.ca/passkey daily 0.75 2026-04-06 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/f8775d6e-994a-4b89-b91a-1352cee1d8f4/unnamed-2.png Passkey Authentication - Make it stand out Understand Passkey performance and user behavior through data and market research to inform adoption strategy. https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/fc9767f5-6c05-420b-9fc0-c41c0ec92c06/unnamed-3.png Passkey Authentication - Make it stand out Example exploration across different devices (iOS, Android, Desktop) and identity touchpoints. https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/2153d87c-7b52-47a7-95c3-e4170909e7af/unnamed.png Passkey Authentication - Make it stand out Post-launch data analysis shows Passkey adoption increased over 60%, while SMS usage decreased to 30%. https://www.jojo-design.ca/applewallet daily 0.75 2026-04-06 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/b93ca0f4-00a0-43be-a611-35392c2d461e/verfication.png Apple IDV - Make it stand out Validate how nudges can meaningfully support the core user experience and drive action by comparing performance data, in order to define clear prioritization. https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/a7852bad-82bc-4aca-9a2e-6175b36b6747/ekyc+m.png Apple IDV - Make it stand out It is important to understand the current eKYC methods (Ru, Wa, He) in order to identify the optimal user journey and determine the most effective way to encourage users to add their MNC to Apple Wallet and complete eKYC. https://www.jojo-design.ca/designchall daily 0.75 2026-04-06 https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/cdfc6c7e-dcdb-4abd-bf04-ace22994be7b/unnamed-1.png Validation Development Design process - Make it stand out This showcase highlights how team members contributed by applying their own initiatives within the design challenge. https://images.squarespace-cdn.com/content/v1/5f1f855a2d9bcf277f5639fd/15aa5430-87ad-4da1-a5aa-e12edaf3985f/unnamed-2.png Validation Development Design process - Make it stand out A sample validation guideline with practical examples.